Public Relations and Marketing Communications are changing… it’s no longer about distributing Press Releases, but rather distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact – through continuous, digital storytelling.
And yet the way we measure and attribute the impact of PR hasn’t changed in decades. The industry still uses outdated metrics that make no real connection between PR’s hard work and the resulting business value. Wouldn’t it be powerful to know what your audience does in reaction to your press coverage or blog post…and then, how those actions affect key business outcomes?
AirPR is the leading technology solution that uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive actual engagement with your brand.
The result? Reporting what actually matters to clients, the C-Suite, and core stakeholders.