Combine the art of PR with the science of measurement to show business impact.
Traditional public relations reporting includes many ambiguous statistics, such as AVE and impressions, that aren’t tied to end-results. Without value to show, it is challenging for Public Relations departments to gain the buy-in from key company decision makers. Discover how to take your PR measurement to the next level with essential metrics and tools to help you get there.
In this PR Measurement guide, you’ll learn how to:
- Move from vanity metrics to value metrics.
- Connect results to quantifiable business outcomes.
- Leverage analysis to create an effective integrated media strategy.
- Effectively share metrics to gain C-Suite buy-in.