Discover how measurement & planning for earned & owned media impacts your bottom line
Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. But without attribution technology, it can be hard to get the full picture of PR traffic and accurately report on how PR is moving the needle. Until now…
In this PR Attribution deep dive, you’ll learn how to:
- Identify business goals that matter to your leadership.
- Gain C-Suite buy-in for PR initiatives.
- Find tools and technologies that support your efforts.
- Effectively outline and implement a plan.