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Lets get to know the Onclusive team
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Portrait of Kate Waterhouse

Kate Waterhouse

Chief People and Talent Officer

Kate is our Chief People Officer here at Onclusive. Kate was previously at Kantar as a Global HR Director. Prior to Kantar, Kate was Head of HR for Ebiquity for 8 years where she set up the HR function and was heavily involved in M&A activity. She had also worked at a large multinational construction and engineering company, Kate was responsible for setting up HR in the emerging markets.

Kate started her career at Boots The Chemist as HR graduate after completing her degree and post graduate diploma in HR at University of Wales, Cardiff. Kate is a mother of one daughter, Izzy.
Portrait of Rob Stone

Rob Stone

Chief Executive Officer

Rob has over 25 years’ experience as an entrepreneur and executive across the insights and analytics industry.

In 2000, he co-founded Doxus, an insights consultancy focused on the technology industry, and subsequently went on to hold the position of CEO at two leading research and insights companies; Grail Insights and Market Strategies. He’s worked as a consultant, helping leading brands – including Apple, Facebook, Google and Cisco – create category-leading product strategies and deliver superior customer experiences. Prior to joining Onclusive he was Chief Strategy Officer and Board Director at research advisory firm Escalent.

Rob holds an undergraduate degree from the University of Chicago and a Ph.D. from Columbia University.

When he’s not tackling business projects, Rob spends time reading, writing, skiing, biking, playing tennis…and vacuuming the fur that his huskies are constantly shedding.
Matthew Piercy

Matthew Piercy

Chief Financial Officer

Matthew Piercy has over 25 years’ experience as a financial leader, including across mergers and acquisitions and private equity.

Prior to Onclusive he was Group Finance Director at Advanced, one of the largest UK private equity owned ‘SaaS’ (software as a service) businesses.

He was also Chief Financial Officer for Unisys EMEA, and previously held senior roles at Oracle, Fujitsu and Liberata.

Dan Beltramo

Chief Innovation Officer

Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.

Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.

Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
Portrait of Petra Masinova

Petra Masinova

Chief Strategy Officer

Starting her career in the Czech Ministry of Foreign Affairs, Petra rose to become the official spokesperson of the Czech Representation to the EU in Brussels. After moving into the corporate sector, Petra led communications for mining group NWR’s London listing and went on to join McCann PR & Consulting as CEO.

In 2014 Petra became Global CEO of media technology and smart data specialist Newton Media. She then moved to Isentia as Global Director for Strategic Partnerships.

In 2019 Petra was appointed Global Product Director of Kantar’s Reputation Intelligence business to lead its separation from Kantar and sale to Symphony Technology Group. Now a standalone company ‘Onclusive’, she is Chief Strategy and Commercial Officer.
Jen Roberts

Jennifer Roberts

Chief Marketing Officer

Jennifer has a strong track record of demand creation for B2B brands.

She has worked in private equity-owned, M&A-orientated environments, with experience integrating marketing teams and producing strong go-forward brand strategies.

She previously worked at TELUS where she was Global Head of Marketing for Agriculture & Consumer Goods. And prior to that she was VP of Marketing at AFS/Exceedra, an STG-owned company that was acquired by TELUS.

Outside of work Jen enjoys art, history and travel. With a degree in graphic design and marketing from the University of Leeds, she is creative and likes to spend time drawing and painting when possible.

Ximena Ormaechea

Chief Customer Officer

Leveraging over 15 years of operational and commercial leadership, focusing on client retention and growth, Ximena has a proven track record of global revenue growth across financial services, B2B/B2C SaaS and FMCG.

Prior to Onclusive, she was responsible for the global strategic vision and alignment across customer success best practices at Integral Ad Science (IAS), driving revenue growth and improving productivity. She was a founding member of the IAS Inclusion Council Committee and Executive Sponsor of the Parents at IAS ERG.

Her people-first and results-oriented approach enable her teams to exceed customer satisfaction, renewal and expansion goals while driving team performance.

She speaks Spanish, English, Italian and French and is originally from Uruguay. In her spare time Ximena enjoys spending time with her family, cooking, traveling, reading, and mentoring.

Paul Terry

Chief Sales Officer

Throughout the course of his 25+ year career, Paul has built and led international sales teams in the Services and SaaS industries. First at Forrester Research, where he led the European and Emerging Markets businesses, and later at LinkedIn Sales Solutions where he led various business units across EMEA & Latin America. During his time in LinkedIn, Paul helped to transform sales organizations, both his own and those of his clients, to a digital-first footing to accommodate rapidly-evolving buyer behavior.

Central to Paul’s leadership philosophy is that we all strive to be part of something bigger than ourselves. And that the organization that can provide and nurture that sense of belonging will build a lasting and purpose-driven culture, transforming the outcomes for their clients, their team-members and the organization itself.

Currently living in Dublin, Paul spent most of his career living in The Netherlands, Switzerland and Italy and is energized by multi-cultural environments.

Outside of work, Paul’s greatest ambition is to raise his children to be ‘comfortable in their own skin’. He enjoys cold-water swimming, skiing and is an enthusiastic, if somewhat ‘hit-and-miss’ cook.
Portrait of Michael Maillinger

Michael Maillinger

Senior Vice President, Content Operations

At Onclusive, Michael Maillinger is responsible for Global Content Operations since January 2022. Before that he was the Managing Director for Kantar Media Germany since March 2014.

Prior to Kantar Media, Michael was the Managing Director at META Communication from 2011 and transform the company’s presence in Germany, Austria and Switzerland into one of the leading monitoring and analysis service providers for PR firms and Communication Departments in Central Europe.

He also spent time at former news agency ddp and Bertelsmann Foundation in a Senior Communications capacity.
Portrait of Philip Lynch

Philip Lynch

Senior Vice President, Insights & Consulting

Phil has 25 years’ experience in media analytics and strategic reputation consultancy. He started his career as a co-founder of Presswatch Media, which was acquired by TNS in 2006. He joined Kantar as Media Evaluation Director in 2008.

Phil has created media evaluation programmes for leading global enterprises including Diageo, Procter & Gamble, Unilever, Moet Hennessy and Dubai Holding. He has also led projects for several agencies of the European Union and the International Olympic Committee.

In 2016 Phil created a media analytics teaching programme for the University of Westminster in London and is a visiting lecturer to the University’s school of PR and Advertising.
Portrait of Patrick Liang

Patrick Liang

Senior Vice President, Engineering & Technology

Patrick Liang is responsible for global engineering and technology at Onclusive.

Previously, he was CTO and co-founder of the legacy Onclusive business where he spearheaded the cloud-native development of the data platform, machine learning systems, and analytics capabilities spanning billions of articles and trillions of data points.

Before Onclusive, Patrick worked at Zynga and other technology companies focusing on backend infrastructure serving millions of simultaneous users, web crawling and search systems, and other data and analytics problems.

Patrick holds a bachelor’s degree in Computer Science from the California Institute of Technology.
Portrait of Vishal Padye

Vishal Padhye

Senior Vice President, Data Enrichment

Vishal is responsible for data acquisition and product engineering at Onclusive.

Before Onclusive he worked at US-based media monitoring platform Critical Mention. Joining in 2013 as a Senior Network and Systems Engineer, he was promoted to Chief Technology Officer in 2020. Under his leadership the company transformed and modernized its globally-distributed network of 170+ data centers, further enabling Critical Mention to scale its data processing capability and, subsequently, to provide a quality media monitoring solution and media contacts database which was adopted by over 3000 clients.

Prior to joining Critical Mention, Vishal served as Senior System Analyst and IT Infrastructure Manager at Visual Graphic Systems. He holds a BE in Electronics and Telecommunication from the University of Mumbai and an MS in Management and Information Systems from SUNY Buffalo.
Portrait of Miranda Smith

Miranda Smith

Senior Vice President, Global Growth & Commercial Ops

Miranda joined Kantar’s legacy Reputation Intelligence business in 2019 as Managing Director UK & Ireland. When the business was sold and merged with two other businesses to become Onclusive, she became SVP Growth & Commercial Operations.

An experienced strategic leader, Miranda previously worked in the Middle East for both Reputation Intelligence & Market Research companies. Miranda has 15+ years working alongside some of the world’s largest global brands providing strategic consultancy services for PR & Communications teams.
Portrait of Judy Luk-Smit

Judy Luk-Smit

Senior Vice President, Product Management

Judy is Senior Vice President of Product Management, responsible for product management and strategy. 
She currently co-leads the company’s Digital Transformation initiative with a focus on customer-driven design. She was Vice President of Product at the legacy US-based Onclusive business, where she led the creation of the flagship Analyst platform.

Judy has more than 20 years’ of experience leading product management, go-to-market, and corporate development for world-leading technology companies acquired by Oracle and HP. At Dell, Judy held senior roles including managing the high performance, scale-out computing infrastructure business which she grew to $500M and increased margin by over 5%.

Judy started her career as a management consultant at Monitor Group, with experience in Asia, Europe, and Africa. Judy holds a bachelor’s degree from Northwestern University and a master’s degree from Harvard University. 
Portrait of Samantha Deeks

Samantha Deeks

Vice President, Data Quality and Compliance

Sam is the VP of Customer Experience and it’s her role to make Onclusive’s products and services useful, helpful, and genuinely brilliant so that customers never want to leave. Sam has spent 20 years working with technology and (more importantly) the humans who use it in various corporate settings including her own company, PRgloo, which she founded in 2014 and sold to Onclusive in 2022.

Sam is a big believer in the value of human connections to keep us constantly learning, discovering and empathising with each other. She lives in London with her son, partner, postage stamp-sized garden and three cats.
Portrait of Zack Jenkins

Zack Jenkins

General Manager, North America

Zack Jenkins is the General Manager of Onclusive North America where he oversees all commercial operations.

He started his career in private wealth management before joining US-based media monitoring platform provider Critical Mention in 2011. After holding several commercial roles at Critical Mention, Zack was named Vice President of Sales and Account Management in 2018. In that role, he oversaw the entire Critical Mention commercial organization and go-to-market strategy, while focusing on client-based solutions.
Portrait of Connie Foucault

Corinne Foucault

General Manager, France

Previously Sales Director at Kantar Media, Corinne joined the Kantar group in 2014 following the acquisition of Press Index, the technological leader in media monitoring and reputation analysis.

Her knowledge of the media and corporate services within structures of all sizes has given her an acute sense of service and a deep understanding of the challenges faced by communication professionals. In her current position at Onclusive she is responsible for leading France’s commercial business.

Eric Ziller

General Manager, Germany

Eric Ziller holds over 15 years of experience in people leadership, strategic sales, service delivery and client advisory in the media intelligence space. He’s previously help board level sales and operations roles at pressrelations’ North America business, Cision’s Insights division and PRIME Research’s UK subsidiary.

A passionate technologist, Ziller holds a strong track record of designing and delivering media intelligence programs and delivering data-driven advisory to PR and communications clients across all sectors.

He holds dual German and American nationality and has an MBA in Corporate Strategy & Change Management. He will be based in Onclusive’s Hamburg office.
Portrait of Hector Linares

Hector Linares

General Manager, Spain

Héctor Linares has been General Manager at Onclusive Spain since its inception in January 2022.

He began his career at Kantar where he was responsible for Production at Kantar Social TV Ratings, and four years later he was appointed Product Director. In 2020, he became Commercial Director of Kantar Reputation Intelligence helping drive innovation with particular focus on digitization and AI to improve services for clients.

His professional career has always been focused on analysis and business development in the digital field. He has worked in firms including Lacoste and has been co-founder of The Data Republic, a public data research laboratory that became a pioneer company in Spain in the analysis of social networks and market research in digital environments.
Portrait of Mauro Stoico

Mauro Stoico

General Manager, Italy

Mauro is the General Manager at Onclusive Italy since its inception in January 2022. He has 25 years of commercial experience in the advertising and media sectors.

Mauro began his career at Seat Pagine Gialle where he held various commercial roles for more than 10 years. In 2010 he was hired as Commercial Director at Press Index, then acquired by Kantar Media in 2012. In 2013 he became Country Manager of Kantar Media Italy.
Portrait of Rachel Leonard

Rachel Leonard

Commercial Director, Ireland

Rachel Leonard joined Onclusive as the IE Commercial Director from The Irish Times where she held several senior positions during her tenure. Most recently she managed the Brand & Partnership team leading a team of highly successful media professionals building, developing, and delivering innovative advertising solutions across advertising agencies and brands.

Rachel is a dedicated senior professional with a broad range of media, advertising and communications experience and has worked in a number of market leading organisations – Yell UK, Golden Pages and Image Publications.