Learn to prove the value of your PR efforts.
The ability to show the value of your hard work is essential, and marketing professionals have been able to report on key value metrics like ROI for years. The PR industry, in contrast, has always felt this attribution was difficult, if not impossible. With today’s tools, PR pros can not only report their success; they can create accurate projections and target the most valuable mediums.
In our Demystifying PR ROI white paper, you’ll learn how to:
- Set clear content goals for your PR strategy.
- Select the best tools for your success.
- Create an efficient and effective implementation plan.
- Continually improve your attribution model.