1870 Ogden Drive
Burlingame, CA 94010

Phone: (415) 545-8247
Email: info@airpr.com

Using PR Attribution™ to Drive Content Marketing Strategy

AIRPR-Customer-Success-Story-Metromile (1)Producing quality content can be a challenge, but, even when you create that content, how do
you know how impactful it actually is and whether it makes a difference for your brand?

Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace.

In our PR Attribution case study you’ll learn:

  • Why owned media is a vital part of the customer journey.
  • How to establish benchmarks for your PR and content marketing efforts.
  • How to connect content marketing to website traffic, sign ups, and sales.
  • Best practices for reporting ROI.