Using PR Attribution™ to Drive Content Marketing Strategy
Producing quality content can be a challenge, but, even when you create that content, how do
you know how impactful it actually is and whether it makes a difference for your brand?
Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace.
In our PR Attribution case study you’ll learn:
- Why owned media is a vital part of the customer journey.
- How to establish benchmarks for your PR and content marketing efforts.
- How to connect content marketing to website traffic, sign ups, and sales.
- Best practices for reporting ROI.
REGISTER FOR THE CASE STUDY HERE