Not all brand awareness efforts are created equal. Be sure your brand is being portrayed and perceived in the way you want through key message tracking.
Identify the topics and messaging that resonate most with journalists, customers, and prospects so you can proactively drive the narratives that matter to your brand. Finally, go further than share of voice to metrics that see the effect on your brand.
Learn how the industry’s fastest growing VR gaming development studio, Survios, leveraged AirPR to understand which message points were resonating with key audiences and how to focus on stories that would support core brand pillars. The result: the company’s best gaming launch since inception.