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By Angela Baldwin September 17, 2018 Reading time: 3 minutes


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Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.

Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing. Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling.

Each tactic is measured by metrics that tie back to provide revenue indicators and accelerate funnel activities that impact the bottom line.

To help you navigate the evolving communications landscape, AirPR, the data science and technology company that invented PR Attribution™ and Power of Voice™, is announcing the 2018 Growth PR Conference.

Join us for a one-day conference on October 30th at the Bluxome Street Winery where we’ll discuss how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Industry experts, global brands, and AirPR will share how you can track, analyze, and use one-of-a-kind data to build a powerful communications operation and leave your competition in the dust.

Here are the top three reasons you should attend as a marketer or PR pro:

  1. Gain access to industry-leading speakers: Ty Shay, CMO of Symantec will keynote the conference with a session on Performance Storytelling. Acclaimed author and marketing pioneer Andy Cunningham will outline how to hold your position amongst the noise. Additionally, industry leaders from H&R Block, Bank of the West, Overstock, Dynamic Signal and more will discuss how to thrive in the new era of Growth PR.
  2. Network with senior marketing and communications professionals. With plenty of networking time built in to the conference, join other marcom executives in discovering how data science is driving the future of PR, content and marketing. Discuss best practices, pitfalls, structures and technologies with other industry professionals who are on the front lines.
  3. Discover practical takeaways that you can implement immediately. The Growth PR Conference isn’t focused on predicting how technology will adapt in the future, but on the data science and tools that are available today. Learn how other brands are leveraging technology today and how you can immediately make an impact on your business.

Don’t miss this opportunity to get cutting-edge insights into Growth PR and network with senior communications, PR and marketing professionals. Click here to request an invitation to the Growth PR Conference.

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