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15 Digital Skills PR Pros Must Master

Sally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the AirPR blog. In fact, she’s a downright digital regular! From her brilliant trends reports to our mutually shared love of integrating data into content, Sal is one of those PR pros who quite simply “gets” it. So it should come as no surprise that when one of […]


8 Elements To Transform Your Press Page Into A Newsroom

During a recent PR Council webinar Marissa Aydlett, Chief Marketing Officer at Appboy, challenged businesses to think like marketers, but operate like a newsroom. After reflecting on the insights Marissa provided on how to go about this (which you can hear by streaming video from 10:35-12:30 and 27:44-31:22), I got to thinking about other areas […]


PR’s Past, Present and Future as told by Sally Falkow

When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow brings over 30 years of PR experience to the table. Sal (as she often signs […]


Creating Content Google Loves

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

Because I’m like, totally mature and non-competitive, and a rather supportive and cheerleader-y type of person in general…I decided not to be jealous or mad or irritated the she was speaking at the conference and I wasn’t. I didn’t have the heart to tell her that when I originally spoke to the organizer of the conference about ME speaking he informed me: “Sally Falkow is already covering that topic.”

Oh. Ok. Got it. Let me take a step back.

Sally’s what one might consider an “industry vet.” She was probably talking (in her very charming South African accent) about Digital and Social before it even existed. She’s new school but with old guard wisdom. Her accolades include things such as, oh say:

#1 – Top 50 Social Media Influencers on Twitter

#2 – 25 Women Who Rock Social Media

#3 – Top 10 PR Tech Pioneers

Because I am partially responsible for the crowning of her third title above, I take particular ownership and pride in the SOS (Success of Sally). When push comes to shove, she’s hands down one of my favorite people in the PR industry…so if it seems as though I gushing, I most definitely am.

The point of that intro? You need to know that when she gives you insights about something there is a 99.4% chance that she’s right. So listen up as she shares her take on “Creating Content Google Loves.” Then go kick some content ass and take some organic names.

Over to you Sally…

When we talk about creating content that Google loves, it might sound like putting the cart before the horse – as we’re constantly told we need to create content that our audience loves. As indeed we should. In this post I’m taking that as a given. But once you know what topics your audience is interested in and what they respond to, when you craft that content make sure that it is also content that Google loves.

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