111 Maiden Lane, Suite 530
San Francisco, CA 94108

Phone: (415) 545-8247
Email: info@airpr.com

The New PR: Marketing Will Need to Be Recentered Around Communications

The New PR Centering Communications

Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ […]


The How and Why of PR Attribution

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. As a result, about three […]


Why It’s Hard to Measure PR in the First Place

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […]


PRTech Will Make You Love Math

Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s now available to us via the PRTech ecosystem may seem daunting to those who are […]


How to Find the Right MarTech and PRTech Solutions

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf. While this new equilibrium is exciting for PR, it’s also a bit daunting […]


How to Prove PR Value to Your CEO in 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories, impact audiences more effectively, and ultimately prove the value of PR to C-suite executives. Fortunately, […]


2016 PRTech Awards Recap

PRTech Award

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media. These individuals were selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio […]


Why Measuring Input Is as Important as Measuring Outcomes

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]


Common Math Mistakes That PR People Make

Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […]


In PR? This is all you need to know for 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need […]