Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media. These individuals were selected from 100+ nominations. For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio […]
Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]
If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem. My, how far we’ve come! In just one year, […]
We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us to communicate better and measure PR smarter.
It can be a bit daunting to know where to start, so we’re taking the guesswork out of the equation and distilling down the ecosystem to bring you 7 PRTech solutions guaranteed to make your life easier and your work better.
Each of these solutions maps to an important PR objective and implementing these solutions will move us all closer to a programmatic approach to PR.
Let’s get after it, shall we?
PR Objective: Increase Visual Storytelling
PRTech Solution: Canva
Canva does an incredible job empowering everyone to be creative. Touted as the world’s easiest design program, Canva democratizes one of the more elusive (and often expensive) aspects of PR.
How to gauge success: Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out.
This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love.
Rebekah met Alexis back in October at the Cision/Vocus #FutureofPR event in Washington D.C. Needless to say, she left a lasting impression. Alexis is currently studying Public Relations and Business Analytics (our favorite combo!) at the University of Maryland.
We were taken by her philosophy on PR’s evolution, so we picked her brain about the recent launch of our newest site: PRTech.co.
Alexis spent the day at AirPR last week and from everything we saw and heard, we are certain this lady personifies the PR professional of the future.
We hope you enjoy her take on PRTech’s role in creating a robust, thriving industry.
How PRTech is reseeding the PR Landscape
By Alexis Anthony
As odd as it sounds, PR pros could learn a thing or two from lawn care specialists. Yeah, weird idea I know, but bear with me. Imagine a golf course. Aside from the everyday mowing and trimming, ground gurus keep the fairways and greens in pristine condition through a process called reseeding.
They don’t actually re-plant seeds. They apply more seed where the grass is thin or bare to make it more robust and add structure to the landscape.
So how does this tie in to PR?
We’ve talked again and again about the importance of PR measurement, data literacy, and understanding technology. It’s the industry revolution we call PRTech.
But many seasoned practitioners resist these emerging PR tenants because things like automation and universal analytics feel unnatural. After all, the industry has gotten along for 200 years without them, right?
What those practitioners may not see are the thin or bare patches their PR landscapes. Instead of thinking about PRTech as replanting the industry, we should see it as reseeding – filling barren cavities with data and technology.
Still with me? Here are three reasons we need to think of PRTech as a movement to reseed the industry and three ways we can jumpstart the process.