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How to Write a Press Release (That Doesn’t Get Deleted)

Press Release

The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […]


How A Press Release Is Like A Selfie

Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist. Before even considering sending a pitch over to their favorite reporter, they’ve already strapped on their newsroom-caps and have evaluated whether or not Pitch A is a story with depth, nuance, and appeal. Would an editor […]


The Most Useless Blog Post There Ever Was

While everyone else is off drinking beer and eating hot dogs, overachieving startups like us are busy working. Well…working and culling together useless pieces of information for your entertainment.

Why are we doing this, you might ask?

It could be because we’re a self-proclaimed bunch of weirdos. Or it could be because no one gives a rat’s ass about anything anyone says for the rest of this week (helloooooooo, I have much more important things to think about, like sparklers and BBQ).

But really, it’s to amuse ourselves while we fantasize about an extra day off. Especially our Chief Architect, Patrick, who is wearing the same clothes today as he was wearing yesterday – much to our surprise this morning – because he was here all night. Working. And probably thinking about fireworks.

Without further ado, we bring you 4 things you really didn’t need to know, but now you do know.

1.  When you yawn and stretch at the time, you are “pandiculating.”

Yawn Stretch

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PR in less than 150 words

Today I woke up around 3:30 a.m., my body still adjusting to west coast time after spending a couple of weeks over yonder in New York. We’ve been eating, breathing, and [clearly not] sleeping AirPR to the max over the past 60 days…all in prep for our impending press launch. Stay tuned. But in the […]


The fallacy of the press release and annoying party guy

Last week I was obsessed with conducting online searches for the term “public relations.”

This week, my obsession has morphed into a related but far more controversial activity, which (at rock bottom) may or may not have had me secretly recording a Skype conversation with a poor unsuspecting sales rep from a wire service, which will remain unnamed.

But I got the juice. He’s likely still recovering.

Said activity: debunking the myths of the press release and revealing insider information so that we can all figure out a better way to spend our time.

Sigh. Relief. Yes, I said it. There is a better way to spend our time. And our money for that matter.

Together, here today, we are going to all get on the same page and understand how the pesky little press release has become the equivalent of “that guy” at a party who everyone thinks is annoying-but-necessary-to-invite.

While he certainly has intrinsic value, if placed in the wrong situation (like on a dance floor next to the hot chick) he may embarrass-slash-insult everyone within eyeshot – including the object of his bad and inappropriate dance move affection.

You feel me?

Press release myths

Myth #1 – the press release, if emailed to 1000 people all at once (ala spam) with absolutely no context, will likely result in you actually getting press coverage.

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