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Universal Truths About PR

Truth

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […]


Common Math Mistakes That PR People Make

Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […]


Up Your PR Game Using BuzzFeed’s Measurement Mindset

I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy. In the piece, media-and-tech-beat writer Mathew Ingram examines how BuzzFeed is shifting from so-called fuzzy metrics, like unique visitors or subscribers, to more engagement-driven metrics that align with […]


6 Things You’ll Never Hear Today’s PR Pros Say

It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself. That’s why, for the sake of humor […]


5 sites that will sharpen your storytelling skills

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Let me make this […]


Romancing the C-Suite: How to Communicate Results That Resonate

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh? Sure, CEOs are far less likely to be wooed than a Tinder date, but […]


Today’s Top Publishing Platforms (That Aren’t WordPress)

Remember LiveJournal? How about Open Diary? Blogger? Boy, we’ve come a long way since self-publishing first put the power of the pen in our hands. Today’s top publishing platforms are unlike the hidden blogging caves of our past. With social sharing capabilities baked in and curious communities at their core, these new publishing platforms are built […]


How A Press Release Is Like A Selfie

Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist. Before even considering sending a pitch over to their favorite reporter, they’ve already strapped on their newsroom-caps and have evaluated whether or not Pitch A is a story with depth, nuance, and appeal. Would an editor […]


Stepping up PR’s PR

Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […]


How PRTech Can Pump Up Your 2016 PR Planning

If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem. My, how far we’ve come! In just one year, […]