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Brand Awareness: It’s All About Content

Brand Importance Awareness

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do […]

The 20 Responsibilities of PR and What They Entail

PR responsibilites

AirPR CEO and Co-founder Sharam Fouladgar-Mercer lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.

How Public Relations Is Like High School

High School

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence. In honor of school years ending, and in light of the fact that education never stops, […]

Reporting on the state of the PR industry

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.” I managed to convince […]

PR Search 2013 vs. 2014

Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where to eat dinner in a new city? Or what your favorite celebrity is planning to […]

What search tells us about the PR narrative

Woot! It’s 2014, so let’s get to it.

This year, our company goal (in addition to increasing sales #obviously) is to continue the conversation around how we can collectively increase the profile, productivity, and ultimately performance of the PR industry.

Yes, data (the RIGHT kind of data) is required to do that…but so is a paradigm shift of sorts. One in which PR is no longer pushed to the back of the line or relegated to sitting outside the decision making circle.

Nope. Those days are over. At least if we have anything to do with it.

In an interesting exercise, Leta (our PR Engineer) did a quick “search audit” with Patrick (our Chief Architect) to unearth the top 20 search terms related to public relations. The results? Slightly scary.

PR word cloud

But before we jump into the word cloud translation…let’s start here: I’ve said it before, and I’ll say it a thousand times more until every individual, business owner, company (and even my Grandma) on the planet understands these 4 things:

#1 PR doesn’t stand for press release. So stop hiring PR pros to write your press releases. Hire a writer to do it. Or do it yourself. It’s a waste of their time and your money. See related post here.

Paradigm shift: When you have something to announce, don’t think “I need to write a press release”; instead think “How does this fit into the narrative of our company and how will it affect our customer?” THEN figure out the story you are going to tell to the people who care.

#2 Press releases sent out over newswires don’t do squat for building a narrative around your business. P.S. the smartest-fastest-richest company in the world named Google no longer gives press releases SEO value. Get the hint? Wires apply to a small fraction of companies who are being monitored by analysts and whose value can go up and down when news is released in a commoditized manner. Continue reading…

PR evolution. This is happening.

After spending two days at the #SFPRSummit listening to countless, intelligent humans in the following areas…


Public Relations

Social Media Relations

Marketing Communications

….discuss the current challenges faced by the PR industry while offering predictions around imminent changes, 3 things became readily apparent:

#1 – The fleeing of journalists both to the PR industry and to brands (where they act as internal news editors and content marketers) will fundamentally shift how PR is defined.

#2 – Brands will treat themselves as “media companies” whereby developing owned media will constitute a majority of the PR department’s time and they will rely less on agencies to develop content and will utilize them more for media relationships, creative idea generation, and strategic insights on sectors/industries. Continue reading…