111 Maiden Lane, Suite 530
San Francisco, CA 94108

Phone: (415) 545-8247
Email: info@airpr.com

The How and Why of PR Attribution

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. As a result, about three […]