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The Truth About Earned and Owned Media Attribution

Earned and Owned Media Attribution

Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Some companies that claim to have PR attribution only measure press releases and […]


Crisis Communications: 10 Steps for Building an Effective Plan

Crisis Communications PR

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized […]


How Public Relations Is Like High School

High School

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence. In honor of school years ending, and in light of the fact that education never stops, […]


How To Best Manage Outsourced PR

Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […]


Top 5 PR don’ts from an important tech reporter we can’t name

To forward the discussion from last week’s post “How to pitch the press” I thought it would be fun, and possibly frustrating, to point out the Top 5 Don’ts courtesy of a really important tech reporter from a really big news organization that will go unnamed.

But let’s just say it’s one of the top ten, and if you ever appeared in print or online in this publication you’d be extremely happy with your PR efforts. I will also point out here that 40% of tech stories covered by press are about the big five: Facebook, Apple, Microsoft, Google, and Twitter. This is an important factoid to note if you think, for ANY reason, you deserve or are guaranteed press coverage for your tech company on a regular basis.

The Journalist
Just who is this Tech Reporter X? Hmm

It ain’t happenin’. Fish elsewhere. Contribute to niche blogs. Write your own blog with an interesting point of view. Get social. Create meaningful relationships with influencers. This is all part of the PR machine.

This blog post is not intended for seasoned PR pros – because they will likely be privy to the points he (or maybe it’s a she?) makes below…save the last point which is still largely up for debate. We will get into embargoes next week. THAT will be a fun discussion.

Straight from “Tech Reporter X” are the Top 5 Don’ts:

1) Don’t ask reporters to rewrite a press release. They take pride in THEIR work, not in being YOUR amplifier. [Sorry to jump in, but this goes back to the article “Journalists: it’s about them not you” from a couple weeks ago]

2) Take NO for an answer. Meetings are great. Introductions are welcome. Connections are awesome. They don’t always (often) lead to immediate stories. Trust that if a reporter wants to cover the news he/she will. Pressure from you to do so is only a deterrent. So in “don’t” form I guess it’s – Don’t be annoying! Continue reading…