What, pray tell, would we do without the ability to brag? More pointedly, what would everyone around us do without the ability to brag?
We’d never know that snooze-fest, dork-shoes Tami from the 8th grade turned into a supermodel and “feels #blessed to be traveling around the world to shoot in remote locations whilst sipping on organic-infused turtle water with the natives as she frolics in the sand.”
Additionally, wouldn’t it be sad if we couldn’t see every job promotion of that douche from college who couldn’t keep his mouth shut? I mean he is just “thrilled to have been promoted to partner in less than 18 months.”
With the advent of social media, the inclination to boast has gone from zero to 100 as we all scramble to keep our feeds and walls updated with the latest and greatest. As one of my dear friends once quipped: “Facebook is like the US Weekly for normal people.”
Bragging, boasting, and talking about oneself (or one’s company, or kid, or whatever) is often hidden under the auspices of “sharing” or “keeping everyone informed.” But when is bragging totally obnoxious and when is it somewhat socially acceptable?
By the way…did I mention that I just got invited by like, a really big company, to fly (business class, I know…so fortunate and grateful) over to Europe and stay in a fancy schmancy hotel so that I can share my insights (why would anyone care what lil’ ol’ me has to say?) with some of the leading entrepreneurs in the world? Isn’t that just insanely crazy. I can hardly believe it. #HumbleBrag.
But I really can. And that’s the point. And now you know about it. And I feel much, much better…at least for now.
In a not so recent article posted on Psychology Today – this $#*t is seriously evergreen – author Susanne Krauss Whitbourne Ph.D (braggy title?) dissects the art of bragging and explores the 7 types – only one of which is mildly okay. To be perfectly honest, even that one is a stretch.
As you may or may not know, I am part of a stellar team who has built the world’s leading technology solution for PR Measurement. We have really big, important customers. So we have tons of data around how to best keep people engaged in content, and one of these tricks is listing things out in number form. I will do that here, because as I may not have mentioned, I’m extremely perceptive and really attuned (#naturalgifts) to people-y type stuff.
The 7 types of bragging are as follows:
We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us to communicate better and measure PR smarter.
It can be a bit daunting to know where to start, so we’re taking the guesswork out of the equation and distilling down the ecosystem to bring you 7 PRTech solutions guaranteed to make your life easier and your work better.
Each of these solutions maps to an important PR objective and implementing these solutions will move us all closer to a programmatic approach to PR.
Let’s get after it, shall we?
PR Objective: Increase Visual Storytelling
PRTech Solution: Canva
Canva does an incredible job empowering everyone to be creative. Touted as the world’s easiest design program, Canva democratizes one of the more elusive (and often expensive) aspects of PR.
How to gauge success: Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out.