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The Truth About Earned and Owned Media Attribution

Earned and Owned Media Attribution

Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Some companies that claim to have PR attribution only measure press releases and […]


Reporting on the state of the PR industry

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.” I managed to convince […]


Content Marketing: Building A Web of Influence

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […]