111 Maiden Lane, Suite 530
San Francisco, CA 94108

Phone: (415) 545-8247
Email: info@airpr.com

5 Tips for Taking Ownership of Your Online Persona

We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients? To take a deep dive into the importance of owning your online […]


#MeasurePR + PRTech = PR’s Bright Future

Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge.

The topic? Why, PRTech of course.

Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll come as no surprise that the rousing chat was chock full of wisdom and key industry takeaways.

Curious about what hot topics were discussed, what PR pros should be paying attention to, and why PRTech is proving to a defining force in 2015?

Of course you are.

Below is a taste of the juicy chat tidbits as well as a few takeaways guaranteed to take your work to the next level.

Let’s get after it…

PR bright futureOn the importance of measuring PR:

  • “Understanding [PR] performance let’s you enhance, iterate.” – Julie Diaz-Asper
  • “If we want a seat at the ‘grown ups table’ we have to earn it via metrics.” – David Rockland
  • “We cannot say ‘PR drives bottom line’ and not embrace measurement. Either we’re integral or peripheral to business.” – John Friedman

In case it wasn’t clear from the astute observations above, PR measurement is a non negotiable. Proper measurement helps us optimize and improve, while clearly demonstrating the value PR. In regards to PR measurement, let’s make a pact here and now: We vow to be practical, produce great work, and measure our asses off. How about you?

Continue reading…


Nice Girl, Author, Entrepreneur and #PRStudChat Co-founder Gets Lippy

In PR, an industry largely driven by the female constituency, there are two distinct camps: the mean girls and the nice girls. The “PR mean girl” is not a stereotype – it’s a living, breathing, actual creature. And it totally sucks.

When I shifted into the tech side of PR, I needed to know who my advocates would be…because they were (and are) the ones who would support us in moving the proverbial PR needle.

Before we launched our second product, I asked my former colleague, Kelly Byrd, to give me her Top 10 list of PR nice girls – because our first product had surfaced the mean girls, and I wanted to arm myself with “reinforcements”.

At the top of her list?

Deirdre Breckenridge presentingA very talented, beautiful, kind, and extremely intelligent gal by the name of Deidre Breakenridge. In addition to being the CEO of Pure Performance Communications, she co-founded #PRStudChat and is the author of five (YES FIVE!) PR and social media focused books.

If it’s not obvious by the following interview I conducted with her a few weeks ago, I have a serious serious serious #nicegirlcrush on this woman.

And I imagine you will too…

Rebekah Iliff: You have been at the forefront during the convergence of marketing and technology. What are the 3 biggest things in your opinion that have changed over the last decade due to this fusion? 

Deirdre Breakenridge: We’ve experienced so many changes over the past 10 years, but here are the top three that come to mind as a turning point in our communications:

Continue reading…