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How AI Can Help Your PR Strategy

Better Decisions Begin with Data and Artificial Intelligence Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC, 72 percent termed it a “business advantage.” […]


Why Long-Tail PR Is Every Company’s Secret Weapon

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […]


How to Use Data to Ensure Content Success

Data for Content Success

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […]


Up Your PR Game Using BuzzFeed’s Measurement Mindset

I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy. In the piece, media-and-tech-beat writer Mathew Ingram examines how BuzzFeed is shifting from so-called fuzzy metrics, like unique visitors or subscribers, to more engagement-driven metrics that align with […]


Romancing the C-Suite: How to Communicate Results That Resonate

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh? Sure, CEOs are far less likely to be wooed than a Tinder date, but […]


What Ephemeral Content Means For Our Relationships

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years […]


Reverse That PR $H#T

For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.” *dismissed, made to feel inferior, downgraded, lower in rank/status But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR […]


Creating Content Google Loves

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

Because I’m like, totally mature and non-competitive, and a rather supportive and cheerleader-y type of person in general…I decided not to be jealous or mad or irritated the she was speaking at the conference and I wasn’t. I didn’t have the heart to tell her that when I originally spoke to the organizer of the conference about ME speaking he informed me: “Sally Falkow is already covering that topic.”

Oh. Ok. Got it. Let me take a step back.

Sally’s what one might consider an “industry vet.” She was probably talking (in her very charming South African accent) about Digital and Social before it even existed. She’s new school but with old guard wisdom. Her accolades include things such as, oh say:

#1 – Top 50 Social Media Influencers on Twitter

#2 – 25 Women Who Rock Social Media

#3 – Top 10 PR Tech Pioneers

Because I am partially responsible for the crowning of her third title above, I take particular ownership and pride in the SOS (Success of Sally). When push comes to shove, she’s hands down one of my favorite people in the PR industry…so if it seems as though I gushing, I most definitely am.

The point of that intro? You need to know that when she gives you insights about something there is a 99.4% chance that she’s right. So listen up as she shares her take on “Creating Content Google Loves.” Then go kick some content ass and take some organic names.

Over to you Sally…

When we talk about creating content that Google loves, it might sound like putting the cart before the horse – as we’re constantly told we need to create content that our audience loves. As indeed we should. In this post I’m taking that as a given. But once you know what topics your audience is interested in and what they respond to, when you craft that content make sure that it is also content that Google loves.

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Medium: A Peek At The Blueprint Of Publishing’s Future

On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. Back in April 2013, Medium acquired Matter. The publisher has since become Medium’s defacto product and functionality testing ground. If you’re curious to see what Medium might […]


Dell, OneSpot, and AirPR on the New PR/Marketing Frontier

This week we bring you a guest post from Dell’s managing editor, the incomparable Ms. Stephanie Losee. Ms. Losee has been leading the brand journalism/content marketing charge for quite some time, so it only seemed fitting that we turn her loose on two of our favorite CEOs. We hope you enjoy this illuminating exchange!

Stephanie_Losee_HeadshotHow much longer are PR teams going to talk about “getting a seat at the table” of their organizations’ leadership? Steve Sachs, CEO of OneSpot, and Sharam Fouladgar-Mercer, CEO of AirPR are trying to put an end to that conversation. Both companies have launched platforms that attempt to give communications teams the numbers they need to prove their value once and for all.

Stephanie Losee: What do your platforms do? How do they compare to each other?

SFM headshotSharam Fouladgar-Mercer: AirPR is a technology platform to increase and measure PR performance. We currently have two products. Marketplace matches technology companies and innovative brands with the top PR professionals and small firms in the country. AirPR’s first-to-market measurement solution, Analyst, uses machine learning and proprietary technology to measure the ROI of PR. The product analyzes digital media activities from traffic to conversion to projected and/or actual revenue in addition to a variety of factors about your brand.

steve sachs headshotSteve Sachs: OneSpot is a content advertising platform. Many brands have done a great job of creating incredibly valuable, beautiful content, but they often find it’s extraordinarily difficult to get it in front of the right people. We help brands build meaningful audiences for their owned and earned content to drive business results by promoting their content in a very unique way. Our specialty is not just distributing content, but serially placing multiple pieces of content in front of the same user, individually targeted to their demonstrated interests. We call this capability Content Sequencing, and it’s something that only we offer. We’re complementary to AirPR in that we’re focused more on content distribution and sequencing.

SL: Which problem is your platform trying to solve?

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