We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us to communicate better and measure PR smarter.
It can be a bit daunting to know where to start, so we’re taking the guesswork out of the equation and distilling down the ecosystem to bring you 7 PRTech solutions guaranteed to make your life easier and your work better.
Each of these solutions maps to an important PR objective and implementing these solutions will move us all closer to a programmatic approach to PR.
Let’s get after it, shall we?
PR Objective: Increase Visual Storytelling
PRTech Solution: Canva
Canva does an incredible job empowering everyone to be creative. Touted as the world’s easiest design program, Canva democratizes one of the more elusive (and often expensive) aspects of PR.
How to gauge success: Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out.
I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize their visions is staggering. And really what it all boils down to, is love.
How fitting given the impending holiday where chocolate, roses, and winged cherubs rein supreme!
Business professionals don’t typically use the word “Love” very much. As Gapingvoid’s Hugh MacLeod astutely asserts:
“It embarrasses the grownups.”
But then, if love isn’t a part of the daily equation, how do we accomplish anything truly meaningful? Love is everything. It’s an emotion underpinned by thoughtfulness, empathy, and selflessness…all stellar qualities for any business to personify.
If Valentine’s Day is all about showing your love and appreciation, we’d like to take this opportunity to shout out 8 brands and business that make us swoon. They inspire us, give us insight, make us think differently, and encourage us to be the best versions of ourselves!
Not only do they care deeply about what they do, they are also ever mindful AND just plain delightful.