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Brand Awareness: It’s All About Content

Brand Importance Awareness

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do […]


How to Decrease Your Jackass Quotient By 51.8%

The most inspiring leaders and successful professionals I know all have one thing in common: they aren’t jackasses.

He always goes too farWhat is a jackass, you ask?

They come in all colors, shapes, and sizes, which make them hard to pinpoint; but ultimately “jackass syndrome” can affect even the most brilliant minds and busy business people, leaving those who are forced to interact with them feeling confused, frustrated, and often angry.

This is not a good thing for a company or long term working relationship.

All things considered, how do you ensure you aren’t being seen as a jackass (“JkA”) to those you’re leading or currently working with – be it customer, co-worker, or client?

Below are some tips for reducing your jackass quotient by at least 51.8%:

1. Don’t be continually late to meetings or important calls. Sure 5 to 10 minutes might be ok, but beyond that you look like a complete JkA. A secondary, related offense is keeping meetings long with no real agenda as you blather on about this that and the other thing. That is not productive; it’s counter productive and just gross.  

JkA reduction potential: 8.2%

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