Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important […]
I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!). While we (the PR movers and shakers) […]
Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. For example, if you’re a PR professional representing a home décor site known for its eclectic items, and the data shows that customers are purchasing your least on-brand pieces during a certain time […]
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]
Naming your company is like naming a kid; except instead of the kid taking the heat for a “bad” name (think Francis Bean, Tu Morrow, Zuma Nesta Rock, or <insert baby name of any really famous person>) YOU will actually take the heat.
In terms of PR, the name of your startup can either be a huge asset or, on the flipside, a rather sizable roadblock.
As a general rule of thumb, the worst brand names usually fall into one of three categories:
1) Sound and/or read like a sexual act of some sort.
2) Sound and/or read like a derivative of a racial slur.
3) Sound and/or read like toilet humor.
Just for fun, and for sake of example, you can go here to see what I’m talking about. A small sampling of this type of nonsense: Jussipussi, Asse, Gookie, and Zephyrhills.
But what’s in a name?
Well, according to branding and design expert Fabian Geyrhalter, founder of Finien, a whole helluva lot.
I first met Fabian roughly five years ago when we both worked on the launch of music tech company, Audiolife. Since then, his design firm has literally exploded; he’s worked with a slew of both consumer and business brands and won about 234238 awards. The proof is here:
To make Fabian extremely uncomfortable – which is not hard to do since he’s a (self-admitted) somewhat uptight, snobby Austrian – I asked him to provide a gut reaction to the name “AirPR” just to prove how objective we are and not to seem preachy when we publish a blog about naming.
111 Maiden Lane, Suite 530
San Francisco, CA 94108
Phone: (415) 545-8247