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Email: info@airpr.com

The Science of PR: The PRTech Ecosystem

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […]


PR Controversy: Bees in the Bonnet

After the funding announcement on TechCrunch, we had some interesting reactions (to say the least) to our news. Below are our top 5 favorite tweet-threads from the launch. What is it they say? All press is good press?

Stephanie Smirnov ‏@ssmirnov
Cue righteous indignation of PR ppl who feel they aren’t broken >
@cassieboorn:Air PR Nabs $1M to fix PR industry

Brandee Barker ‏@brandee
AirPR, 1) ANY advisors IN PR? 2) good PR is a party in NY? to which no
one I know was invited, 3) sourcing OK, but how is quality vetted?

Sylvie Tongco ‏@SylvieT
Hmm PR “platform.” You mean consultants? AirPR Nabs $1M To Help
Startups Find Better PR http://tcrn.ch/VEHlXg

Amy Ziari ‏@aziari
So basically this is a headhunter for startups to find PR firms. Why
form a “startup” for this vs. consulting
firm?http://techcrunch.com/2012/09/25/airpr-funding/

*Conversation between TechCrunch writer Ryan Lawler and some folks…

Ryan Lawler ‏@ryanlawler
@davezatz Mostly agree. But also see lots of worthy startups struggle
due to shitty PR, w/little understanding of what to do better @sohear

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