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PR Data Insights: How to Benchmark Engagement

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how others in your field are faring. In fact, PR may be the last business function […]


The Science of PR: The PRTech Ecosystem

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […]


Reporting on the state of the PR industry

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.” I managed to convince […]


The new PR narrative: we’ve got data, people

This week, I published an article on Inc.com entitled “Marketing in the age of the customer.” It revolves around 2 important aspects of the future of marketing, in which PR plays an important role: data and the customer. Four weeks ago, I sat in a Think Tank at Dell World 2013 with about 20 of […]


PR Measurement quiz: this could make you really rich

In celebratory celebration of the rolling press launch for our newest product, AirPR Analyst (PR Analytics = oh good I can see what’s working), which will continue over the next week – assuming the Twitter IPO doesn’t completely steal our thunder (GRRRR!) – I thought it would be entertaining to post a very serious PR […]