Ohhhh, so much March Madness happening!
Tech, music, film (SXSW), basketball (NCAA championship), Irish things (St. Patty’s day), CMOs getting cozy (Adobe’s SUMMIT) and probably a few other random things I’ve missed.
But before we jump the gun and get all excited about the next 25 days, please enjoy our February 2014 PR Hack, where (much like the Oscar Awards for 2013 are given in 2014) we report February news in March.
- With a focus on transparency, detail and source proximity, Quora positions itself to redefine press releases as we know them. Case in point: Facebook’s new app, Paper.
- After S.B. 1062 passed in the Arizona state Senate, a Tucson pizza place stuck it to legislators in a most delicious display of irony and moral prowess. Match point, pizza.
- When was the last time your software made you swoon? Well, on Valentine’s Day 2014, Salesforce captured our hearts with these 14 positively charming pick up lines.
- Following the explosive proliferation of #SochiProblems in the Twittersphere, AirBnB executed some brilliant real-time marketing outreach worthy of a gold medal.
- Jack Dorsey goes rogue. Is his radio silence a barometer for his company’s health or merely a much needed hiatus from the public eye?
- After being acquired by Facebook for 19 billion, WhatsApp chose transparency and simplicity in their public statement citing nothing will change for its user base. False promises or true story?
- I’m all for making connections between holidays and initiatives for PR purposes, but IMHO “Meatless Monday” took it a wee bit far with this campaign in conjunction with Carnival and Mardi Gras. Dontcha think?
- Jimmy Fallon replaced Jay Leno on The Tonight Show and has been churning out killer spots ever since. This little gem is just the tip of the late night iceberg.
- No one could quite agree on a singular Super Bowl ad winner, so we’re nominating New Castle’s spot featuring Anna Kendrick. Hilarious, clever and thirst inducing.
- Marc Jacobs took pop up stores to the next level by only accepting social currency (tweets, Instagrams, etc.) in exchange for goods. MJ handbag for 140 clever characters? That’s an exchange economy we can get behind!
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