CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. This week, AirPR hosted the webinar, “Building an Integrated Measurement Plan,” where Robert Rose, Chief Strategy Officer for the Content Marketing […]
New AirPR Webinar Explores How to Measure True Multi-Channel ROI We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. And while it’s easy to measure how every […]
New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & TrendsTM Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The New PR is about distributing content through a variety of earned and owned channels […]
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do […]
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized […]
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts […]
In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in […]
Attribution is the lifeblood that keeps a PR department thriving and off the chopping block. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.
AirPR CEO and Co-founder Sharam Fouladgar-Mercer lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.
We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still […]