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AirPR Interview Series: Mark Delcorps of Overstock.com

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: How does the Overstock PR team fit into the organization? M: As far as our organizational structure we are part of […]


AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR, PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going […]


AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

“I’ve been telling stories in one way or another my entire life.” Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR  to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content […]


How AI Can Help Your PR Strategy

Better Decisions Begin with Data and Artificial Intelligence Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC, 72 percent termed it a “business advantage.” […]


The Best PR & Content Marketing Conferences to Attend in 2018

PR & Content Marketing Conferences 2018

The TOP PR and Content Marketing Conferences 2018 If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference […]


The Truth About Earned and Owned Media Attribution

Earned and Owned Media Attribution

Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Some companies that claim to have PR attribution only measure press releases and […]


The New PR: Marketing Will Need to Be Recentered Around Communications

The New PR Centering Communications

Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ […]


How to Use AI to Build a Brand Narrative

Building a Brand Narrative

AirPR’s new Research TrendsTM provides insight into how to build a brand Narrative When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and […]


Integrated PR & Marketing Measurement Begins with Business Goals

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan   Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. This week, AirPR hosted the webinar, “Building an Integrated Measurement Plan,” where Robert Rose, Chief Strategy Officer for the Content Marketing […]


Building an Integrated PR & Marketing Measurement Plan

PR and Marketing Measurement

New AirPR Webinar Explores How to Measure True Multi-Channel ROI We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. And while it’s easy to measure how every […]