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Top 3 Reasons to Attend the 2018 Growth PR Conference: The Story Is In the Data

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside […]

Marketing Science for PR & Communications

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I was intrigued by the story of its co-founders who had invented PR Attribution™ – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing […]

How to Protect Your Brand in a PR Crisis

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have […]

How CEOs Should Use Data In A PR Crisis

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. For brands, there is a new world of rapid-response, […]

9 Ways To Up Your PR Game

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling […]

Investor Relations: Your Earnings Are Out, Now What?

Three essentials of measuring your financial earnings news and developing the right message Publicly traded companies release their earnings (essentially, their profits) four times a year through an earnings release, typically followed by an earnings call, where CEOs and CFOs can offer color and insight into their results as investors make decisions about their stock. […]

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

  Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy sits on the […]

AirPR Recognized As High Performer by G2 Crowd Customer Reviews

“AirPR allows you to track more in-depth metrics than the other PR monitoring platforms.” When shopping for software, there are a few elements that stick out to a communications or marketing professional. Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember […]

Three Steps to Finding Better Influencers

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond […]

How Storytelling Connects Paid, Earned, and Owned Media

Breaking down silos between Paid, Earned & Owned media through continuous storytelling We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned […]