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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

  Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy sits on the […]


How AI Can Help Your PR Strategy

Better Decisions Begin with Data and Artificial Intelligence Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC, 72 percent termed it a “business advantage.” […]


The Truth About Earned and Owned Media Attribution

Earned and Owned Media Attribution

Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Some companies that claim to have PR attribution only measure press releases and […]


AirPR Software Launches New Version of AirPR Analyst Platform

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & TrendsTM Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The New PR is about distributing content through a variety of earned and owned channels […]


Brand Awareness: It’s All About Content

Brand Importance Awareness

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do […]


Demystifying PR ROI

Demystifying PR ROI

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts […]


Attribution: The Most Valuable Tool PR Pros Aren’t Using

Attribution

Attribution is the lifeblood that keeps a PR department thriving and off the chopping block. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.


The 20 Responsibilities of PR and What They Entail

PR responsibilites

AirPR CEO and Co-founder Sharam Fouladgar-Mercer lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.


What Happens When PR and Marketing Mesh

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]


The 7 Surprising Super Powers of PR

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement […]