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How to Protect Your Brand in a PR Crisis

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have […]


How CEOs Should Use Data In A PR Crisis

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. For brands, there is a new world of rapid-response, […]


Investor Relations: Your Earnings Are Out, Now What?

Three essentials of measuring your financial earnings news and developing the right message Publicly traded companies release their earnings (essentially, their profits) four times a year through an earnings release, typically followed by an earnings call, where CEOs and CFOs can offer color and insight into their results as investors make decisions about their stock. […]


How Storytelling Connects Paid, Earned, and Owned Media

Breaking down silos between Paid, Earned & Owned media through continuous storytelling We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned […]


AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

“Nail the elevator pitch.” Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and […]


The New PR: The Intersection of Positioning and Content Marketing

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR.


Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

Samsung leads the pack ahead of Apple and Google It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? […]


The Best PR & Content Marketing Conferences to Attend in 2018

PR & Content Marketing Conferences 2018

The TOP PR and Content Marketing Conferences 2018 If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference […]


The New PR: Marketing Will Need to Be Recentered Around Communications

The New PR Centering Communications

Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ […]


How to Use AI to Build a Brand Narrative

Building a Brand Narrative

AirPR’s new Research TrendsTM provides insight into how to build a brand Narrative When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and […]