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Crisis Communications: 10 Steps for Building an Effective Plan

Crisis Communications PR

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized […]


Why CEOs Should Invest in PR Attribution and PR Measurement

CEOs PR Attribution PR Measurement

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.  Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in […]