At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR.
Samsung leads the pack ahead of Apple and Google It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? […]
The TOP PR and Content Marketing Conferences 2018 If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference […]
Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ […]
AirPR’s new Research TrendsTM provides insight into how to build a brand Narrative When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and […]
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized […]
In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in […]