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Performance Storytelling: Integrating Analytics and Creativity

Ty Shay, CMO of Norton LifeLock

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Industry experts, global […]


Brand Positioning: Get to Aha!

Andy Cunningham, Cunningham Collective

Acclaimed author Andy Cunningham will present at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery.  The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Industry experts, global brands, and AirPR […]


AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR, PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going […]


AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

“I’ve been telling stories in one way or another my entire life.” Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR  to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content […]