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Top 3 Reasons to Attend the 2018 Growth PR Conference: The Story Is In the Data

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside […]

AirPR Recognized As High Performer by G2 Crowd Customer Reviews

“AirPR allows you to track more in-depth metrics than the other PR monitoring platforms.” When shopping for software, there are a few elements that stick out to a communications or marketing professional. Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember […]

Three Steps to Finding Better Influencers

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond […]

How AI Will Be a PR Pro’s Dream Come True

Industry leaders discuss how artificial intelligence is changing the way we work Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. They discussed how AI is […]