Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge.
The topic? Why, PRTech of course.
Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll come as no surprise that the rousing chat was chock full of wisdom and key industry takeaways.
Curious about what hot topics were discussed, what PR pros should be paying attention to, and why PRTech is proving to a defining force in 2015?
Of course you are.
Below is a taste of the juicy chat tidbits as well as a few takeaways guaranteed to take your work to the next level.
Let’s get after it…
On the importance of measuring PR:
- “Understanding [PR] performance let’s you enhance, iterate.” – Julie Diaz-Asper
- “If we want a seat at the ‘grown ups table’ we have to earn it via metrics.” – David Rockland
- “We cannot say ‘PR drives bottom line’ and not embrace measurement. Either we’re integral or peripheral to business.” – John Friedman
In case it wasn’t clear from the astute observations above, PR measurement is a non negotiable. Proper measurement helps us optimize and improve, while clearly demonstrating the value PR. In regards to PR measurement, let’s make a pact here and now: We vow to be practical, produce great work, and measure our asses off. How about you?
This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love.
Rebekah met Alexis back in October at the Cision/Vocus #FutureofPR event in Washington D.C. Needless to say, she left a lasting impression. Alexis is currently studying Public Relations and Business Analytics (our favorite combo!) at the University of Maryland.
We were taken by her philosophy on PR’s evolution, so we picked her brain about the recent launch of our newest site: PRTech.co.
Alexis spent the day at AirPR last week and from everything we saw and heard, we are certain this lady personifies the PR professional of the future.
We hope you enjoy her take on PRTech’s role in creating a robust, thriving industry.
How PRTech is reseeding the PR Landscape
By Alexis Anthony
As odd as it sounds, PR pros could learn a thing or two from lawn care specialists. Yeah, weird idea I know, but bear with me. Imagine a golf course. Aside from the everyday mowing and trimming, ground gurus keep the fairways and greens in pristine condition through a process called reseeding.
They don’t actually re-plant seeds. They apply more seed where the grass is thin or bare to make it more robust and add structure to the landscape.
So how does this tie in to PR?
We’ve talked again and again about the importance of PR measurement, data literacy, and understanding technology. It’s the industry revolution we call PRTech.
But many seasoned practitioners resist these emerging PR tenants because things like automation and universal analytics feel unnatural. After all, the industry has gotten along for 200 years without them, right?
What those practitioners may not see are the thin or bare patches their PR landscapes. Instead of thinking about PRTech as replanting the industry, we should see it as reseeding – filling barren cavities with data and technology.
Still with me? Here are three reasons we need to think of PRTech as a movement to reseed the industry and three ways we can jumpstart the process.
With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to offer up our own take on what’s coming down the pipeline. However, much of the […]
On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. Back in April 2013, Medium acquired Matter. The publisher has since become Medium’s defacto product and functionality testing ground. If you’re curious to see what Medium might […]
The proliferation of digital combined with the democratization of information via the Internet has shifted our information consumption habits dramatically. Where once we were comfortable being spoon-fed, each of us now possesses the tools to be active information seekers demanding real-time answers for our every want and need.
As consumers, we have become empowered to choose the information we engage with and as a result, the relationship between brands and media has also adjusted to serve our emerging behavior patterns.
There are more opportunities than ever for brands and businesses to self-publish and directly communicate with their customers. Owned content is a powerful vehicle for connecting with your audience, and brands are jumping on the opportunity to establish outlets that create a direct consumer touch point.
Brand journalism is still learning to walk but even in its infancy, there are many lessons to be learned from those blazing the trail. Below are 15 companies whose brand journalism outlets are chock-full of key takeaways, best practices, and innovative approaches.
There is no one-size-fits-all approach to brand journalism, so check em’ all out and decide for yourself: Whose channel reigns supreme?
Beautifully designed, impeccably curated, and impossibly clickable, GE’s online magazine features stories about innovation, science and technology. Along with viewpoints on important issues regarding GE and the world, GE Reports should be applauded for its uniqueness and its uncanny ability to capture attention.
The bottom line about Eloqua’s channel is it’s all about the bottom line. Exploring the role innovation plays in revenue generation, Eloqua looks at demand generation, operational efficiency and marketing analytics. Point blank: It’s all about revenue.
Admit it. You receive at least one email a day that gets you all giddy. Maybe you’re inspired by quirky copywriting or maybe those tips on how to metamorphose social content into conversions gave you something cool to share at your last marketing meeting. Don’t be shy —we all gain inspiration from somewhere.
Here, I invite you into my personal closet full of content crushes. Sign up for their newsletters, read their blogs like juicy tabloids (often and fanatically), and reap the rewards of being informed by some of best in the business.
Without further ado, I bring you 6 newsletters content marketers should sign up for right now:
1. For cream-of-the-crop copywriters: Copyblogger.
This blog is all about how to streamline your content creation, measure success, and storytell in a way that’s both authentic and branded. From how to spice up bland text to “The 5 Things Every (Great) Marketing Story Needs,” Copyblogger shares the ins and outs of words that work. The best part? The content is stripped dry of overused jargon. It’s straight-forward, quality content about well…content!