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PR Myth Busting Part 3: More ≠ Better

So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […]


PR Myth Busting Part 2: Once the story publishes, your work has just begun

just begun

In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […]


PR Myth Busting Part 1: It’s Ok To Fail

PR myths

As the Director of PR Engineering at AirPR, I listen to the voice of our customers every single day and let me tell you, they are an endless source of wisdom and insight! We count ourselves lucky to work with fascinating companies in a wide range of industries. Each is doing super compelling work yet […]


Why Long-Tail PR Is Every Company’s Secret Weapon

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […]


How to Write a Press Release (That Doesn’t Get Deleted)

Press Release

The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […]


Startup PR: A 15 Minute Cram Session

Startup

Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy. We’ve shared so much about how to optimize public relations strategies that we thought […]


Common Math Mistakes That PR People Make

Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […]


How To Best Manage Outsourced PR

Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […]


Up Your PR Game Using BuzzFeed’s Measurement Mindset

I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy. In the piece, media-and-tech-beat writer Mathew Ingram examines how BuzzFeed is shifting from so-called fuzzy metrics, like unique visitors or subscribers, to more engagement-driven metrics that align with […]


5 sites that will sharpen your storytelling skills

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Let me make this […]