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Demystifying PR ROI

Demystifying PR ROI

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts […]


Why CEOs Should Invest in PR Attribution and PR Measurement

CEOs PR Attribution PR Measurement

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.  Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in […]


Attribution: The Most Valuable Tool PR Pros Aren’t Using

Attribution

Attribution is the lifeblood that keeps a PR department thriving and off the chopping block. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.


The 20 Responsibilities of PR and What They Entail

PR responsibilites

AirPR CEO and Co-founder Sharam Fouladgar-Mercer lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.


This Is How PR Influencers Think You Should Be Using Data

PR Data Analytics Thumbnail

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still […]


How to Empower Sales Teams With PR Insights

Sales and PR

PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility. Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Unfortunately in today’s swift-moving […]


An Ode to the Authentic Brand

Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important […]


Impress Your Execs With This New PR Metric: ROPRS

Kelly Byrd shares her thoughts on how to better equate measurement between advertising and PR with a new PR metric similar to ROAS: ROPRS, return on PR spend.


The How and Why of PR Attribution

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. As a result, about three […]


How Brands Benefit From Exuding Real, Human Emotion

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […]