111 Maiden Lane, Suite 530
San Francisco, CA 94108

Phone: (415) 545-8247
Email: info@airpr.com

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

  Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy sits on the […]


AirPR Recognized As High Performer by G2 Crowd Customer Reviews

“AirPR allows you to track more in-depth metrics than the other PR monitoring platforms.” When shopping for software, there are a few elements that stick out to a communications or marketing professional. Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember […]


Three Steps to Finding Better Influencers

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond […]


How Storytelling Connects Paid, Earned, and Owned Media

Breaking down silos between Paid, Earned & Owned media through continuous storytelling We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned […]


How AI Will Be a PR Pro’s Dream Come True

Industry leaders discuss how artificial intelligence is changing the way we work Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. They discussed how AI is […]


AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

“Nail the elevator pitch.” Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and […]


AirPR Interview Series: Mark Delcorps of Overstock.com

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: How does the Overstock PR team fit into the organization? M: As far as our organizational structure we are part of […]


The New PR: The Intersection of Positioning and Content Marketing

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR.


Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

Samsung leads the pack ahead of Apple and Google It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? […]


AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR, PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going […]