Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR.
If you find yourself asking these questions, it’s time to consider a better way to measure progress.
It’s easy. Connect your systems and start sharing ROI immediately.
Our proprietary web crawler gives you insight across all digital media channels, in a centralized, customizable dashboard.
Go beyond traditional and often outdated media monitoring with advanced measurement of business impact and funnel acceleration.
Streamline report automation of key PR metrics with dozens of pre-built, easy-to-use templates.
Better target the right audiences by identifying the top publications and influencers that mention relevant topics and their social amplification trends.
Understand the business impact of your earned, owned and newswire efforts and every stage of the sales funnel.
“AirPR Analyst goes far beyond the current capabilities of media monitoring platforms! With the ability to filter out other channels, like email marketing and social promotions, AirPR Analyst empowers our team to identify how earned media contributes at each level and step in the Kiva.org new lender conversion funnel.”
SOURCE: Jason Riggs, Sr. Director of Communications, Kiva.org
“AirPR Analyst gives us more information about the message points and terms that are truly resonating with our key audiences allowing us to better focus our storytelling. We’re now able to create more informed PR strategies that lead to more successful PR results- leading to best selling launches we’ve ever had!”
SOURCE: Mike Domaguing, Sr. Director of Marketing, Survios
“AirPR Analyst provides much needed answers to the question, ‘how are we doing with media?’” With AirPR Analyst, our global teams are able to quickly and effectively gain historical and predictive insights from our international media coverage and apply that knowledge to the continual improvement of our communications and brand strategy.”
SOURCE: Sara Day, Sr. Communications Manager, MobileIron
“Account management at AirPR has been tremendous. We are supported, guided and challenged every week. We have many technology partners where our accounts are managed by professionals that do not have experience in the field. With AirPR, we’re able to tap into their team’s experience in content marketing, social media and digital marketing to find new ways to improve our programming.”
SOURCE: Jason Grunberg, Senior Director of Marketing, Sailthru